As new parents, we were inspired to create a website dedicated to funny baby & maternity shirts. There are a few websites out there that cater to this niche, but we didn't think the other sites were funny or thought provoking. Our goal is to create cute clothing for the whole family from Maternity, infants, toddlers, and kids through Moms, Dads, Grandmas and Grandpas. When we make a new design first we come up with a slogan for the shirt and then try to develop a design related to the slogan, so it’s the slogan that is a big part of the design aesthetic. We are inspired by the cuteness of maternity and baby clothes in general, they are just a great canvas that our hearts want to fill.